GeorgiMay Jagger has been named ambassador for the Thomas Sabo brand to campaign for Karma's new beaded jewelery collection. According to the model, they symbolize positive energy, good luck and enjoyment of life.
The Jagger ad campaign was shot by renowned photographer Ellen von Unwerth in London.
“We decided to work with Georgia back in the spring,” notes Thomas Sabo creative director Suzanne Kobli. “Then we chose Ellen for her great talent in photographing women. We wanted Georgia to be a girl in the pictures, but at the same time acquired the features of a femme fatale without a hint of vulgarity - it's not easy to implement."
“The pictures are about a young girl getting ready for a party at home,” comments the photographer. "We needed to show the jewelry, and we did it in a natural manner, without explicit posing."
In the past, Poppy Delevingne and Katy Perry have participated in advertising campaigns for the delicate, feminine jewelry brand.
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