Usually, journalists' attempts to talk to Brunello Cucinelli about business and super-profits end in nothing. At the same time, it cannot be said that the “number one man” in the world of cashmere, the creator of the famous Brunello Cucinelli brand, is getting away from the conversation. It's just that Cucinelli is a businessman-philosopher and he has his own view of things.
The Seven Commandments of Brunello Cucinelli
“The world is like a mirror. If you are kind and generous, the world will be the same for you."
"You have to live as if every day is the last, but act and design the future in such a way as if you are going to live forever."
“Everything passes and we will leave. Therefore, I always remember that profit is not the main thing! I don't want to be the "richest" in the graveyard."
"An expensive thing is just an item with a high price, and an expensive one is the result of the work of many people, an exclusive high-quality work."
“I don’t want to go crazy with work. I work nine, not fifteen hours a day. The human brain and soul, as well as the body, must receive food on a daily basis. Therefore, there should be a place in life for books, theater, good cuisine, pleasant company."
“My father was an ordinary peasant. Until the age of 15 I was engaged in piglets, until 25 I was a student, and from 25 I took up cashmere. But 30 years ago I felt the same joy in what I do as I do today."
"All the greats in the history of mankind thought about respect for people: Socrates, Francis of Assisi, Dostoevsky … The most important thing is respect for people, for human individuality and the absence of fuss in what you do."