In one interview, designer Karl Lagerfeld admitted that he adores Apple technology and buys everything that starts with the "i" prefix. Not surprisingly, he was one of the first to receive an exclusive smartwatch Apple Watch, in which not only the case, but also the bracelet is made of 18-carat gold. The gadget was valued at $ 25,000.
In anticipation of the start of sales of the new brainchild of Apple, Beyoncé also demonstrated her golden model. The singer was spotted wearing a watch at the Coachella Festival. Other stars, including Katy Perry, Drake and Pharrell Williams, also tried out the gold novelty, however, they got a watch with a regular strap.