The perfumers were inspired to create the scent of the glitter and luxury of the old cinema, the traditions of Hollywood and the largest film festivals in the world.
The Gucci Première fragrance combines bergamot and orange notes, musk extract and woody notes.
The fragrance bottle will be silver in color and visually resemble a movie screen.
The face of Gucci Première is Gossip Girl star Blake Lively.
"Gucci is one of the main fashion houses. I can't tell you how proud I am to be working with Gucci and Frida Giannini," Blake shared with reporters.
Frida Giannini, in turn, is also happy to collaborate with the young actress. "Blake stands out for her beauty, and she loves fashion. She has a very good taste, and despite her youth, she has a very strong and strong character. She knows how to present herself, how to be a real diva," says Frida Giannini of Blake …